Brazil, Bolsonaro’s canvas and Italy invests more

Sep 24, 2019

Opening a business in Brazil can be a great option. There are large Italian investors such as Enel, FCA, Azimut, and Ferrero. These companies develop their business in Brazil with high excellence. Find out more about their financial results in the article below.

You can also see a little more about the Italian presence in Brazil here.


Despite the ideological isolation of the leader, the Gm Venture reveals that almost a thousand companies are present in the carioca country, continually increasing thanks to the incentives of the government.

Enel is one of the leading players in the distribution of electricity in Brazil, a country of 200 million inhabitants and in the size of Europe, as well as the leader in renewable sources thanks to Green Power’s massive investments in wind and solar power plants. FCA announced in May a 4 billion investment to further upgrade and modernize Fiat’s historic plant in Betim, on the outskirts of Belo Horizonte, as well as the ex-Chrysler plant where it manufactures Jeeps in Goiana in the state of Pernambuco north of Rio de Janeiro. Azimut/Benetti employs almost a thousand employees at its Itajai shipyards near the Argentine border, where it builds luxury yachts up to 50 meters long. Ferrero now has 400 employees at Minas Gerais plant in the Pocos de Caldas region, which is located in the south of the country, where it has been producing Nutella and Kinder for export worldwide since 1994, including Europe. The list goes on for a long time. “Italy in the six months from October 2018 to March 2019 has established itself as the first investor in Brazil, a position historically dominated by the United States and then by China,” explains Graziano Messana, a manager with experience in Comit (now Intesa) and Banca Electa, who in 2006 founded Gm Venture, a company that offers consulting, financial and administrative services for Italian companies that land in the country. The flow of investments announced by Italy for 2018 amounted to 3.5 billion dollars, those for the first quarter of 2019 to almost 5 billion.

“After the recent great crisis,” adds Messana, “the economy has returned to growth. Of course, not at record rates, let’s say 1.5% a year, but with indicators that no longer alarm. Inflation fell to 3.5% and interest rates to 6%, the all-time low. In 2017 alone, they were 13%.”


Positive Trend


Italian industry is part of this comforting picture. With new initiatives and recognition. Barilla, which began producing pasta in 1995 in a joint venture with Santista Alimentos in the state of Sao Paulo, is now the first company in the industry to receive certified Humane Brasil certification on used eggs. Salini Impregilo has in Brazil most of the more than 2000 kilometers of highways that it operates as a concession in South America. Oscar Farinetti’s Eataly with an investment of 35 million euros has created in Sao Paulo a food maxi-centre that extends over four floors with 13 restaurants. Luxottica has acquired 110 million euros of 100% of Theys Carol, a franchise optics chain with over a thousand stores and an annual turnover of 200 million euros. And, among the commercial activities, Valentino, Cucinelli, Armani, Prada and so on are consolidated presences. In short, there is more and more in Italy in Brazil. “The new government of Jair Bolsonaro has aroused ideological reservations in the international arena,” Messana stresses, “but he should be acknowledged to have included pragmatic technicians in the economic departments that matter. It is no coincidence that pension reform is on the way and tax reform is upon us. The climate for quality business is favorable.”


Classification Criteria

Gm Venture, with the collaboration of KPMG and the Italian Embassy in Brasilia, has compiled a census of Italian activities in Brazil.

The classification criterion considered only companies held by Italian legal entities or attributable to them, thus excluding companies held by Italian individuals or Italians who moved to Brazil. “genuine” foreign direct investment, in short. The activities thus recorded – from those who own one or more factories to those who have a headquarters in Brazil and coordinate on a stable basis the import/export of goods are 969, a number destined to grow based on the declarations of intent of different entrepreneurs.

“It is important – underlines Messana – the level of “train” of large companies. Fiat, for example, has dragged a large number of subcontractors (there are 82 automotive companies registered), from interior leather manufacturers to headlight manufacturers, some of which have assembly plants here or rely on local companies, all for an induced development of great importance.’ The study will be presented on 1 and 2 October in Rome and Milan in two conferences at the Brazilian Embassy and the Intesa Auditorium. The report contains, in addition to a comprehensive analysis of the existing, a review of the opportunities, facilities and offices where to address for each of the 26 states from which Brazil is composed, in addition to the federal district of the capital Brasilia.

Original article in Italian.

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