Italian companies in Brazil: Glasses for all exports

Dec 17, 2012

The article talks about the innovative company that uses carbon fiber in the manufacture of its glasses, Italia Independent, and its entry into the Brazilian market.

To learn more about Italian companies in Brazil, click here.

By 2013 he had already broken all the records in exports in value and percentage. In 2014, in all likelihood, he will do it again. We speak eyewear, one of the sectors of Made in Italy, with more vocation for internationalization, as demonstrated by two agreements signed by only Marcolin and Italian independent: the two companies decided to bet, respectively, on Russia and Brazil continue to grow.

In the first six months of 2014, the export of glasses had reached 1.635 billion (+10.3% in the same period of 2013). And for the whole year ANFAO, the association that brings together about 900 companies in the sector. The association plans to exceed the limit of 3 billion and an already very high percentage, 90% of total production. In 2013, brazil was only grown (+ 19.7%) and Russia (+16.5%). Not by chance so it is in these two markets Marcolin and Italian independent decided to invest.

The Venetian company is expected to close 2014 with a turnover of 360 million and has just presented in Milan the result of a partnership with Ermenegildo Zegna (see Il Sole 24 Ore, 11 December). Announced yesterday that it has signed a joint venture with Sover-M, one of the leading Russian eyewear operators. The deal explained Valerio Giacobbi, general manager of sales, marketing strategies and sales Marcolin, “creates the conditions for direct market management.” Marcolin will control 51% of Sover-M, which will distribute all products from the Belluno brand portfolio company.

A year ago Marcolin had completed the acquisition of Viva International Group, strengthening our portfolio of brands significantly and especially the distribution network, especially in the United States, always the first market for glasses made in Italy. In 2013 it had absorbed 23% of exports (+ 11.7% compared to 2012). In the first six months of 2014, also because of the super-euro, export growth to the U.S. market slowed (+ 5.2%), but the U.S. remains the leading country of the mouth, with 21.7% (a 12-month Anfao data share) could date back when they become available.

Italy Independent instead bet in Brazil. The company founded by Lapo Elkann and Andrea Tessitore, now president and CEO, respectively, signed a strategic partnership with GM Venture, a company based in São Paulo, which specializes in helping Italian companies that invest in the country through active management and interim management. The agreement provides for the strengthening of the Italian Independent makes the structure of Brazil. Active since July last year and whose Italian independent has control; Graziano Messana, the founder of GM Venture, was appointed managing director and CFO for the Italian independent activities in the territory. “Brazil offers huge business prospects for Italy Independent,” CEO Weaver said.

The company, founded in 2006, has been listed since June 2013 in AIM (Square Business Market for small and medium-sized enterprises). Despite being young (born in 2006), it has grown behind the Giants (Luxottica is world leader, but there are also are Safilo and De Rigo in addition To Marcolin): in the first half turnover reached 18,520,000 (+ 42.5%) EBITDA of 3.33 million (+ 33.9%). Exports already worth 50%, but the goal is to make it grow again, thanks to a three-year partnership signed last week with the fashion house of Alta Watchmaker (LVMH group) Hublot and that plans to launch a series of products that will see the light in the first quarter of 2015.

“After the successful partnership with Ferrari and Juventus, Hublot is proud of this new collaboration with another Italian company – said Jean-Claude Biver, president of Hublot and LVMH watches division -. Hublot will benefit from creativity, innovation and independent Italian expertise, which in turn through us will promote the spirit, culture and design made in Italy.”

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